As the top professional audiovisual extravaganza in the Asia-Pacific region, InfoComm China 2024, the International Audio-Visual Integration Equipment and Technology Exhibition in Beijing, China in 2024, has concluded successfully. Goodview of Xian Shi Electronics made its appearance at the exhibition by leveraging two major brands under its group, MAXHUB and QSTECH (held from April 16 to April 19), sharing a series of leading commercial display applications such as new retail scenarios, high-brightness screens, desktop screens, and cloud digital signage with many industry leaders and audiences. It presented a variety of new products and provided one-stop solutions for cutting-edge industries such as new retail, large supermarkets, and new concept scene art.   The new retail scenario is one of the hotspots in the current commercial display industry. Goodview demonstrated how to use digital technology and cloud data to achieve the superior performance and versatility of efficient and multi-scenario in the new retail model. It showed the broad application prospects of digital signage in industries such as retail and catering. Xian Shi Electronics further focused on market demands, fully integrated and utilized the demand characteristics driven by digitalization, and promoted the further extension of digital operation of store retail. As an advocate of integrated software and hardware solutions, the exhibition site will present a series of comprehensive commercial display solutions for digitalized retail stores and the scenario-based applications of products, helping users improve the digital experience and marketing effect of stores.   The electronic menu board series has exquisite craftsmanship, seamless connection, and displays store products flatly. It supports horizontal and vertical installation scenarios. The visual effect of the picture menu is stunning, taking the lead in enhancing customers' favorability for products and improving order placement efficiency. With high brightness and no fear of strong light, the back-end cloud service system operates in a refined manner to improve store operation efficiency and bring the product and customers closer. It displays the latest store information all day long, with smooth transitions, fully giving customers the right to choose products and realizing efficient order placement and information transmission. The desktop screen is simple and small, with simple aesthetics. It displays store products on one screen, better assists customers in placing orders, helps customers make order choices, shortens the distance between stores and customers, and simplifies the order placement process. The specially made high-brightness screen is not afraid of strong light. It always maintains bright colors and is not afraid of strong light, making order placement faster and allowing customers to easily access the most popular product information in the store. Easily create word-of-mouth products, making marketing easier and improving customer experience. Abandoning the many pain points of traditional paper menu boards, it takes the lead in the brand's catering arena in an intelligent form. Using dynamic display, it "activates" the store's information and enlarges the main elements, attracting customers at a glance and greatly improving the conversion rate. It is the best marketing tool for merchants to turn ordinary products into bestsellers. The cloud digital signage GUQ series is used to meet multi-scenario application needs and provide more choices for industry customers. With high configuration, high performance, and stable output, it highlights differences in product and store displays. Facing consumers, it creates an immersive consumption experience smart scene, multi-dimensionally displays smart retail digital solutions, and shapes a new consumption store model in line with the characteristics of the times, allowing consumers to gradually feel the great charm of the brand in various wonderful experiences. Exhibitors can observe the scenario-based use of products, flexibly switch, display, and control various signals to achieve a double improvement in data security and work efficiency.   In the future, the store signage cloud will serve as the core to support offline stores in building digital retail and constructing diversified new retail scenarios, helping offline stores increase sales scale and bringing innovative driving forces for marketing upgrades. As one of the exhibitors of this exhibition, Goodview appeared with its innovative products and solutions in the audiovisual field. It is full of expectations for the technological development of commercial display application products and solutions at this exhibition. At the same time, it also looks forward to in-depth discussions and exchanges on Xian Shi company's products to create a digital beauty together.

 

Tsinghua University Art and Science Research Center of the experiment aims to explore the traditional liquid crystal luminescence mode and quantum dot color mode of color performance differences, for researchers and consumers to provide reliable guidance. Tsinghua's researchers measured the spectral reflectance curve (SPD) and brightness Y of the R / G / B tricolor patches displayed on the two screens using the THOUSLITE FS Spectral Illuminance Meter and the MeasureTool V1.0 measurement software. The spectral reflectance curve The narrower the bandwidth, the more pure the color. From the experimental report, for the R / G color block, ordinary LED LCD TV brightness value is greater than the quantum dot LCD TV, and for the B color block, the two brightness values ​​are equal. On the whole, ordinary LED LCD TV brightness is better than quantum dot LCD TV. From the experimental conclusion, the quantum dot LCD TV relative to the ordinary LCD TV no obvious advantages.   In this regard, Tsinghua University researcher said that ordinary LED LCD TV and quantum dot LCD TV are passive light, all belong to the LCD TV category. And the rigorous sense of the quantum point of the TV should be self-luminous, and now the use of LCD backlight products is just called "quantum dot" LCD TV, according to Zhejiang University Professor Peng Xiaogang, quantum dot technology if you want to develop to Ideal state, at least three to five years time.   Look at the future from experiment   In the history of LCD TV picture quality improvement struggle, researchers pay a lot of effort. To enhance the performance of LCD TV, R & D personnel based on the nature of LCD TV passive light, starting from the backlight, have launched a wide color gamut backlight and quantum dot backlight, they were the use of red and green fluorescent materials and red and green quantum dots to LCD module provides a wider range of backlight backlight, LCD TV significantly enhance the color gamut capabilities, but these two technologies have failed to improve the consistency of the original color shade, which is not the red, green and blue primary colors of the wavelength value of 700nm , 546.1nm, 435.8nm or to this concentration, so no matter how high the color gamut, TV screen performance is still not up to standard.   According to home appliances experts Liu Buchen's argument, the current market in the sale of the so-called "quantum point TV", accurately should be called "quantum dot backlight LCD TV." The main principle of quantum dot application in display technology is to excite the quantum dot crystals of different sizes in the quantum dot tube through the pure blue LED light source to release pure red photons and pure green photons and project with the remaining pure blue light to the imaging system And imaging.   The problem is that different manufacturers of quantum dot recipe are not the same, so the final show the color effect is also very different. For the industry, the color accuracy of quantum dots has always been a difficult problem, often red is very prominent, blue and green but very general. The Tsinghua University Institute of color of the authority of the experiment once again shows that the quantum dot LCD TV in the color performance is not as good as publicity, compared to the traditional LCD TV advantage is not obvious enough.   However, the quantum dot television studied in the field of optoelectronics research is an "active light" technique that emits light by means of a current-excited quantum dot screen material, rather than the current demand for "backlit" quantum dot LCD televisions. At present active active quantum dot screen technology is still in the development stage.   Technological innovation is the source of vitality of the industry, but also the inevitable requirement of consumer upgrades. In the LCD technology is difficult to achieve more quality picture of the case, the television industry needs a real leadership and groundbreaking business and technology to lead the development of the industry. With the academic research results are more widely recognized, a new round of display of technological trends will come.