logo
Guangzhou Hongyuan Electronics Co., Ltd.
english
english
français
Deutsch
Italiano
Русский
Español
português
Nederlandse
ελληνικά
日本語
한국
العربية
हिन्दी
Türkçe
bahasa indonesia
tiếng Việt
ไทย
বাংলা
فارسی
polski
quote
products
News
Home >

China Guangzhou Hongyuan Electronics Co., Ltd. Company News

Beijing IFC 2024 Exhibition | Goodview invites you to witness innovation together

As the top professional audiovisual extravaganza in the Asia-Pacific region, InfoComm China 2024, the International Audio-Visual Integration Equipment and Technology Exhibition in Beijing, China in 2024, has concluded successfully. Goodview of Xian Shi Electronics made its appearance at the exhibition by leveraging two major brands under its group, MAXHUB and QSTECH (held from April 16 to April 19), sharing a series of leading commercial display applications such as new retail scenarios, high-brightness screens, desktop screens, and cloud digital signage with many industry leaders and audiences. It presented a variety of new products and provided one-stop solutions for cutting-edge industries such as new retail, large supermarkets, and new concept scene art.   The new retail scenario is one of the hotspots in the current commercial display industry. Goodview demonstrated how to use digital technology and cloud data to achieve the superior performance and versatility of efficient and multi-scenario in the new retail model. It showed the broad application prospects of digital signage in industries such as retail and catering. Xian Shi Electronics further focused on market demands, fully integrated and utilized the demand characteristics driven by digitalization, and promoted the further extension of digital operation of store retail. As an advocate of integrated software and hardware solutions, the exhibition site will present a series of comprehensive commercial display solutions for digitalized retail stores and the scenario-based applications of products, helping users improve the digital experience and marketing effect of stores.   The electronic menu board series has exquisite craftsmanship, seamless connection, and displays store products flatly. It supports horizontal and vertical installation scenarios. The visual effect of the picture menu is stunning, taking the lead in enhancing customers' favorability for products and improving order placement efficiency. With high brightness and no fear of strong light, the back-end cloud service system operates in a refined manner to improve store operation efficiency and bring the product and customers closer. It displays the latest store information all day long, with smooth transitions, fully giving customers the right to choose products and realizing efficient order placement and information transmission. The desktop screen is simple and small, with simple aesthetics. It displays store products on one screen, better assists customers in placing orders, helps customers make order choices, shortens the distance between stores and customers, and simplifies the order placement process. The specially made high-brightness screen is not afraid of strong light. It always maintains bright colors and is not afraid of strong light, making order placement faster and allowing customers to easily access the most popular product information in the store. Easily create word-of-mouth products, making marketing easier and improving customer experience. Abandoning the many pain points of traditional paper menu boards, it takes the lead in the brand's catering arena in an intelligent form. Using dynamic display, it "activates" the store's information and enlarges the main elements, attracting customers at a glance and greatly improving the conversion rate. It is the best marketing tool for merchants to turn ordinary products into bestsellers. The cloud digital signage GUQ series is used to meet multi-scenario application needs and provide more choices for industry customers. With high configuration, high performance, and stable output, it highlights differences in product and store displays. Facing consumers, it creates an immersive consumption experience smart scene, multi-dimensionally displays smart retail digital solutions, and shapes a new consumption store model in line with the characteristics of the times, allowing consumers to gradually feel the great charm of the brand in various wonderful experiences. Exhibitors can observe the scenario-based use of products, flexibly switch, display, and control various signals to achieve a double improvement in data security and work efficiency.   In the future, the store signage cloud will serve as the core to support offline stores in building digital retail and constructing diversified new retail scenarios, helping offline stores increase sales scale and bringing innovative driving forces for marketing upgrades. As one of the exhibitors of this exhibition, Goodview appeared with its innovative products and solutions in the audiovisual field. It is full of expectations for the technological development of commercial display application products and solutions at this exhibition. At the same time, it also looks forward to in-depth discussions and exchanges on Xian Shi company's products to create a digital beauty together.

2024

08/27

Quantum point LCD TV relative to the ordinary LCD TV from the brightness and excitement purity is not an advantage

Tsinghua University Art and Science Research Center of the experiment aims to explore the traditional liquid crystal luminescence mode and quantum dot color mode of color performance differences, for researchers and consumers to provide reliable guidance. Tsinghua's researchers measured the spectral reflectance curve (SPD) and brightness Y of the R / G / B tricolor patches displayed on the two screens using the THOUSLITE FS Spectral Illuminance Meter and the MeasureTool V1.0 measurement software. The spectral reflectance curve The narrower the bandwidth, the more pure the color. From the experimental report, for the R / G color block, ordinary LED LCD TV brightness value is greater than the quantum dot LCD TV, and for the B color block, the two brightness values ​​are equal. On the whole, ordinary LED LCD TV brightness is better than quantum dot LCD TV. From the experimental conclusion, the quantum dot LCD TV relative to the ordinary LCD TV no obvious advantages.   In this regard, Tsinghua University researcher said that ordinary LED LCD TV and quantum dot LCD TV are passive light, all belong to the LCD TV category. And the rigorous sense of the quantum point of the TV should be self-luminous, and now the use of LCD backlight products is just called "quantum dot" LCD TV, according to Zhejiang University Professor Peng Xiaogang, quantum dot technology if you want to develop to Ideal state, at least three to five years time.   Look at the future from experiment   In the history of LCD TV picture quality improvement struggle, researchers pay a lot of effort. To enhance the performance of LCD TV, R & D personnel based on the nature of LCD TV passive light, starting from the backlight, have launched a wide color gamut backlight and quantum dot backlight, they were the use of red and green fluorescent materials and red and green quantum dots to LCD module provides a wider range of backlight backlight, LCD TV significantly enhance the color gamut capabilities, but these two technologies have failed to improve the consistency of the original color shade, which is not the red, green and blue primary colors of the wavelength value of 700nm , 546.1nm, 435.8nm or to this concentration, so no matter how high the color gamut, TV screen performance is still not up to standard.   According to home appliances experts Liu Buchen's argument, the current market in the sale of the so-called "quantum point TV", accurately should be called "quantum dot backlight LCD TV." The main principle of quantum dot application in display technology is to excite the quantum dot crystals of different sizes in the quantum dot tube through the pure blue LED light source to release pure red photons and pure green photons and project with the remaining pure blue light to the imaging system And imaging.   The problem is that different manufacturers of quantum dot recipe are not the same, so the final show the color effect is also very different. For the industry, the color accuracy of quantum dots has always been a difficult problem, often red is very prominent, blue and green but very general. The Tsinghua University Institute of color of the authority of the experiment once again shows that the quantum dot LCD TV in the color performance is not as good as publicity, compared to the traditional LCD TV advantage is not obvious enough.   However, the quantum dot television studied in the field of optoelectronics research is an "active light" technique that emits light by means of a current-excited quantum dot screen material, rather than the current demand for "backlit" quantum dot LCD televisions. At present active active quantum dot screen technology is still in the development stage.   Technological innovation is the source of vitality of the industry, but also the inevitable requirement of consumer upgrades. In the LCD technology is difficult to achieve more quality picture of the case, the television industry needs a real leadership and groundbreaking business and technology to lead the development of the industry. With the academic research results are more widely recognized, a new round of display of technological trends will come.

2024

08/15

TFT-LCD / OLED / QLED / Micro LED / laser display which will rise?

Peking University School of Information Science and Technology Microelectronics Professor Guan Xudong pointed out that to prevent the possibility of LCD display by other display technology, but also to strengthen forward-looking technology research and development, attention to non-liquid crystal display technology. So, which one is the most worthy of the future layout of China's display technology? OLED technology has been the national key support   In the past two years, the big screen has become the trend of the development of the TV market, the current domestic 55-inch color TV has become the mainstream size, but also to 65 inches above the market forward. According to forecasts, 2018 65-inch LCD TV may account for about 8.7% of the entire TV market, and by 2020, 70-inch LCD TV will account for up to 10%.   The face of television products large size of the outlet, the global panel enterprises competing layout ultra-high generation of LCD panel production line (10 generations and above). In the BOE and Huaxing photoelectric investment in the construction of two more than 10 generations of panel production line, Foxconn, LGD, Huike, CEC and other enterprises have begun to layout ultra-high generation of LCD panel production line. According to statistics, the world or there will be 8 more than 10 generations of LCD panel production line on the agenda.   Compared with the LCD panel production line, although the domestic high-generation OLED production line is still in a vacant state, but the domestic panel manufacturers have already started research and development of printed OLED technology. TCL Research Institute senior consultant Zhu Changchang explained, with the evaporation process to do small size OLED good, but to do large-size OLED yield is relatively low, the price is too high, Samsung has given up. And use the printing process to do OLED can reduce costs. So early in 2012, TCL Group Vice President and Research Institute Yan Xiaolin in the country first proposed, printing display is a breakthrough in large-size OLED display technology bottleneck is an important direction.   In 2014, the Guangdong Provincial Science and Technology Department approved the establishment of the industry giants as the core, supplemented by the top intellectual resources in Guangdong Province, Guangdong Province, printing and display technology innovation alliance, and then set up a printed OLED display technology public R & D open platform, and the establishment of Guangdong Polyhua printing Display Technology Limited.   And China in the "thirteen five" national key research and development program has been the development of printed OLED technology as one of the key support projects, the draft of the new national materials in the major projects have also included in the printing OLED technology.   In 2016, Guangdong Polyhua Printing and Display Technology Co., Ltd. (TCL's Huaxing Optoelectronics Co., Ltd., Tianma Microelectronics Co., Ltd. jointly funded) and the United States DuPont, Japan Sumitomo Chemical, Nissan Chemical and the United States and other companies signed a strategic cooperation agreement, Will support Polyhua in the printing of OLED technology in the development of materials and process requirements, tailor-made for the relevant research and development equipment.   Zhu Changchang pointed out that Huaxing Optoelectronics, Guangzhou New Vision Optoelectronics and Fuzhou University joint research printing OLED, has made 31-inch FHD printed OLED samples. Now Polyhua in Guangzhou Science City plant has been covered, is entering the equipment commissioning stage, about the end of August test line can get through.   China's laser display technology and foreign comparable   Whether it is printing OLED technology research and development, or high-generation LCD panel production line investment, mainly to the upstream panel manufacturers, while the laser display layout is based on downstream machine manufacturers.   In recent two or three years, the laser TV into the development of fast lane, in addition to Hisense, Changhong and other color TV brand to speed up the layout, the millet, Sony, see still, whale, etc. are also actively layout laser TV.   Xu Lixin, a professor of physics at the University of Science and Technology of China, said in an interview that China's laser display technology is comparable to that of foreign countries. Foreign in the drive chip, semiconductor light source on the development of more forward, and China in the optical engine, eliminate speckle, light efficiency technology has certain advantages.   According to the reporter to understand, Hisense laser optical engine 100% independent research and development design, 70% of the machine cost in their own hands. Changhong also in the laser TV industry chain to speed up the layout. June 15, Changhong built annual capacity of 150,000 sets of laser light machine, host integrated standard laser display production line, accelerate the development of Changhong laser display industry. And now the industry is accelerating the development of full-color laser projection technology, through the use of narrow-spectrum red, green and blue three-color laser to synthesize white, in the true sense of the laser "full color" display. In this case, our manufacturers are actively promoting the "full color" laser display technology applications, it is revealed that next year Hisense will launch full-color laser TV.   Micro LED two or three years of concern   In addition to LCD, printing display, laser display, there are many companies are also developing QLED, Micro LED, holographic display technology, which Micro LED two or three years of concern, which is mainly affected by Apple's acquisition of Luxvue company. According to the China Optical Optoelectronics Industry Association LCD Branch executive vice president and secretary general Liang Qingxin said Apple has Micro LED R & D team transferred to China's Taiwan, where Apple has a 4.5 acquisition from Qualcomm 4.5 TFT production line, the main line In the panel analysis and certification and Micro LED research and development.   In fact, China's research institutions have long been developing Micro LED technology. As early as 2006, the Hong Kong University of Science and Technology team on the use of passive drive, the use of flip-chip technology integrated Micro-LED array. 2010 Hong Kong University of Science and Technology Z.J.Liu where the team were using red, green and blue three kinds of LED epitaxial wafers prepared 360ppi micro LED display chip. And Z.J.Liu where the Hong Kong University of Science and Technology team and the Sun Yat-sen team together to micro LED display resolution increased to 1700ppi, pixel pitch reduced to 12 microns.   Most of our LED manufacturers revenue is small, pay more attention to the LED business market itself, but for such as Micro LED this forward-looking technology investment is relatively small. In 2015, Riard launched the ultra-P0.9 mm high-definition seamless wall, which is the first on the market to achieve mass production of less than 1 mm pitch LED display, but mainly used in the field of indoor monitoring. Jiangsu Zhongchuang Chip Technology Co., Ltd. technical team in the gallium nitride Micro LED micro-display chip design and manufacturing breakthrough, demonstrated CMOS drive high brightness, low power consumption Green Micro LED active display micro-display chip, resolution to 1000ppi, medium-range brightness of 50000cd / m2.   Experts advocate LCD should be "security" and "keep"   From the domestic enterprise display technology layout can be seen, now the situation has been different from the CRT to the flat when the LCD and PDP only two hegemony era, but into the Warring States period, LCD, OLED, printing display, QLED, Micro LED, Laser display technology and other "significant" Chiaki.   Faced with so many display technology, China should be how to seek the layout, so that their own in the big screen era to maintain the leading edge?   China Optical Optoelectronics Industry Association, vice president of LCD branch Hu Chunming pointed out that China is currently the most competitive or LCD, 10.5 or 11 production line of the first to make China's industry to seize the initiative to adapt to the TV and other large-size display Demand, in the short term to protect China's advantages in this area.   Guan Xudong also pointed out that the current mainland China shows the industry's biggest advantage is large-size panel manufacturing industry, BOE and Huaxing photoelectric have their own investment in a 10.5-generation LCD panel production line, made a first-mover advantage, and they also have a super- LCD panel production line of the plan, and South Korean manufacturers do not seem to vote with the wishes, so the mainland to show the industry to be the first to break through the large-size LCD panel, "Shou" live has been results.   But now many people worry about the domestic LCD panel overcapacity, how to digest these production capacity is placed in front of a panel manufacturers a problem, so the most important thing is to provide large-size LCD panel to the sea. Now large-size LCD panel also can not see the new application market, so Liang Qingxin that large size and high resolution combined to seize the Japanese Olympic Games in 2020 to use 8K radio opportunities and promote the domestic radio and television opened 4K, 8K channel, This is the only way out of China's large-size LCD panel.   CCIDI Electronic Information Industry Research Institute researcher Gengyi also pointed out that China has bid farewell to the lack of screen era, and now how to use the downstream application of the reaction panel industry is very critical, for example, to promote the development of 4K, 8K applications, Size, high-resolution panel development.   At the same time, China should also continue to improve the industrial chain supporting, breaking the core technology. At present, China has been confronted with patent infringement. It is understood that the display material of the German Merck has now played a patent card, but not directly for the panel manufacturers, but suggested that the terminal manufacturers do not use the patent infringement of the LCD panel.   To dare in the emerging display "overtaking"   And large-size LCD relative to the large-size OLED. China Electronic Materials Industry Association Deputy Secretary-General Yuan Tong pointed out that OLED because of higher contrast, higher color saturation and surface display, in the alternative part of the small size of the display market has an advantage in the high-end large-size TV display market To maintain a rapid annual growth rate, but because the cost is 2.3 times the cost of the LCD panel, G8.5 generation of production lines and more production technology, supporting materials and other issues need to be resolved, it is expected to 2022, large-size OLED TV market share Rate is still a relatively small share.   At present, the production of large-size OLED only LGD one, but the OLED TV manufacturers have expanded from the original five to 13 this year, the market is gradually expanding, China is like small and medium size AMOLED follow the same size as the LGD OLED Technical route?   Gengyi said in an interview, LGD using WRGB technology introduced a large size OLED panel, from the display and thin point of view, more competitive, but the cost is still high, difficult and mainstream TFT-LCD competition, so with Or not with the technical route of LGD is worth a domestic panel business to consider a problem. And the printing technology used in large-size OLED display manufacturing industry is the direction of the industry, theoretically can reduce costs, the current mass production also need a relatively long time.   China has been like this company such as Poly is studying, and try to overcome the ink life, inkjet printing equipment and other problems. Zhu Changchang said that the printing of OLED to form China, South Korea, Japan and the United States four camps, South Korea camp to Samsung, LG-based, Japan to JOLED-based, the United States main printing OLED equipment. China's printing OLED started earlier, basically with the international at the same starting line, printing OLED is an important opportunity for China's overtaking.   Printing OLED as a new technology, unilateral investment risk is relatively large, Zhu Changchang that should be by the state, local common support, business participation, through the tripartite co-operation, focus on national superiority, in a relatively short period of time to break the bottleneck of printed OLED technology , To maintain the international advanced level, and even corners overtaking.   Laser TV has the same advantage in large size areas, but the contrast is poor because the projection is susceptible to external light. In the Chinese Academy of Sciences, Ouyang Zhongcan view, the current manufacturers of products used in most of the use of laser phosphor technology (ALPD), which is a blue laser excitation phosphor to produce white light technology to solve the problem of projection lamp life, but it Is similar to the LED technology, it is difficult to overcome the problem of laser phosphor technology speckle. This is also the current development of laser display problems.   However, Xu Lixin said that the laser display in the 75-inch market has an advantage, and China in the elimination of spots, light efficiency technology has certain advantages, should be laser display technology to practical and market-oriented. Now drive the chip, semiconductor light source and abroad have a certain gap, the need for further localization. At the same time, the laser display of key technologies, such as dissipation spots, color management technology, but also further practical, product.   Similarly, Micro LED in the large size field also has some potential. Micro LED combines low power, high brightness, ultra high resolution and color saturation, fast response, ultra-saving, long life, high efficiency in one, compared with LCD and OLED, Micro LED brightness and color Saturation advantage is very obvious. Lehman shares R & D director Tu Menglong pointed out that Micro LED indoor screen brightness can reach 1000 ~ 2000nit, LCD screen brightness can only reach several hundred nit. In addition, Micro LED can be used three primary colors or four primary colors and other programs, the color area covers a wider, better display.   AU Optronics Chairman Peng Shuanglang pointed out that Micro LED is a good technology, which combines the TFT backplane and LED solid state light of these two very mature technology, the cost is also significantly reduced. If Micro LED can enter the market several years earlier, there may be the mainstream of the market, but now cut into the market has a very big challenge.   Micro LED technology is facing many technical challenges, LED inside research assistant manager Simon Yang said that micro-LED manufacturing has many key technologies, including large-scale transfer technology in Micro LED manufacturing is the most difficult part of the drive IC, color conversion, detection Equipment, uniformity and other technical bottlenecks to be broken.   Guan Xudong said in an interview, China should focus on non-liquid crystal display technology to enhance the forward-looking technology research and development, especially Micro LED. "Do not underestimate the Micro LED, although it is still a clear threat to the liquid crystal display is now very difficult to see, but this possibility is there. Like the year of TFT technology, just beginning to obscurity from my country from the 80s of last century Began to study TFT technology, then no one concerned about the same 90 years to a very small minority, but look at today's display panel industry, has become the world of TFT.

2024

08/15

1